Wemf must correct
WEMF Director Marco Bernasconi has been in office for less than 30 days—and already he has had to step in to set the record straight: On March 27, the French-Swiss commuter newspapers *20 minutes* and *Matin bleu* reported circulation figures «some of which are not based on WEMF figures.».
Reader research Wemf Director Marco Bernasconi has been in office for less than 30 days - and already he has to intervene to clarify matters: On March 27, the French-speaking Swiss commuter newspapers 20 minutes and Matin bleu communicated readership figures "that are not always based on Wemf figures". This is surprising, as both titles are not yet included in Mach Basic 2007-1 published on the same day (see also page 21), although Wemf had carried out an extra study in French-speaking Switzerland from April to December 2006, which the two publishers were also allowed to publish on March 27. Apparently erroneous. The figures now published by Wemf itself are 309,000 readers for Matin bleu, which was launched on October 31, 2005, and 241,000 readers for 20 minutes, which was launched on March 8, 2006.
