WEMF with new management team: Marie-Ange Pittet takes over marketing and sales
WEMF has reorganized its executive management: Marie-Ange Pittet will become Director of Marketing and Sales, replacing Mike Weber, who is retiring at the end of March. Anna Müller will take over as head of production for WEMF studies.
WEMF für Werbemedienforschung is starting the year 2026 with personnel changes. Marie-Ange Pittet took over the position of Director of Marketing and Sales at the beginning of January and is now a member of the extended Executive Board. The proven expert in media research, business administration and marketing has been with WEMF since 2014 - most recently as Director of Product Management.
Mike Weber takes his retirement
Marie-Ange Pittet is taking over from Mike Weber, who has played a key role in shaping WEMF's marketing over the past seven years and will be taking his well-deserved retirement at the end of March. Weber says: "It is of course wonderful that Marie-Ange, a long-standing WEMF employee, will be taking over responsibility for marketing. She will provide a breath of fresh air - but also continuity - in what remains a challenging market environment."
Dr. Jella Hoffmann, CEO of WEMF, thanks Mike Weber for his commitment: "With his great marketing expertise, his creativity and his keen interest in technical developments, Mike has had a lasting impact on our brand. On behalf of the entire WEMF, I would like to thank him for the successful years, all the fresh ideas and his personal commitment. We wish him all the very best for the future."
Anna Müller new Director of Product Management
Marie-Ange Pittet will be succeeded by Anna Müller, who has successfully managed various studies and research projects at WEMF since 2017. The qualified media researcher has been working in her new role as Director of Product Management since this year and is now responsible for the production management of research products. She says of the new challenge: "I am delighted to be taking on responsibility for the WEMF studies and to be able to publish and develop them to the usual high quality together with a dedicated team."
As a neutral and independent industry research organization, WEMF for Advertising Media Research ensures transparency in the media and advertising market. It provides market players with relevant data for smarter decisions. The WEMF studies are currency-setting for the press and cinema media categories. WEMF publishes the MACH Strategy intermedia study and publishes MACH Consumer, the largest annual consumer media study in Switzerland.
