Wemf advertising statistics for July in the red

 Overall, advertising revenues in the Swiss daily and regional weekly press fell by 1.9% in July compared to the same month last year. However, the Sunday press and the business press saw significant growth. Advertising investment in the daily and regional weekly press fell by 0.2 percent, as the latest Wemf statistics show. In contrast, job advertisements increased by 1.1 percent, as reported by the SDA. The Sunday press also had a very good month with an increase of 24.9 percent, as did the business papers with an increase of 23.5 percent. The general press also recorded a strong increase of 22.3 percent. Wemf measures the page volume of both the specialty and trade press: the number of pages filled with advertisements in the specialty press increased by 0.7%, while the number of pages in the trade press rose by 6.4%.