Wemf advertising statistics: Revenues slump by 12 percent in October
The Swiss press is suffering from dwindling advertising revenues: In October, they again fell sharply by 12.0 percent year-on-year to CHF 179.6 million.
The Swiss press is suffering from dwindling advertising revenues: In October, they again fell sharply by 12.0 percent year-on-year to CHF 179.6 million.
Income from job advertisements fell by 8.5 percent to 20.6 million francs, as Wemf announced on Thursday. There was an 18.0 percent drop in real estate advertising to 6.7 million francs.
In the most important advertising category, commercial/other advertising, the decrease amounted to 13.8% to CHF 139.3 million. Only brochure inserts recorded an increase, rising by 10.1% to CHF 13.0 million.
The most important media category, the daily press, received 15.3% less advertising revenue than in October of the previous year. The regional weekly press, the Sunday press, the financial and business press, the general press and the specialty press also recorded a decline. Only the trade press saw an increase (+15.9 percent).
Several media companies have already reacted to the slump in recent days. For example, the Neue Zürcher Zeitung and the Aargau media company AZ Medien have announced job cuts.
Income from job advertisements fell by 8.5 percent to 20.6 million francs, as Wemf announced on Thursday. There was an 18.0 percent drop in real estate advertising to 6.7 million francs.
In the most important advertising category, commercial/other advertising, the decrease amounted to 13.8% to CHF 139.3 million. Only brochure inserts recorded an increase, rising by 10.1% to CHF 13.0 million.
The most important media category, the daily press, received 15.3% less advertising revenue than in October of the previous year. The regional weekly press, the Sunday press, the financial and business press, the general press and the specialty press also recorded a decline. Only the trade press saw an increase (+15.9 percent).
Several media companies have already reacted to the slump in recent days. For example, the Neue Zürcher Zeitung and the Aargau media company AZ Medien have announced job cuts.
