Wemf: Advertising revenues down in November
In total, the publications included in the advertising statistics reported 150.6 million Swiss francs in advertising revenue. This represents a 9.7 percent decrease compared to November 2010.
Of the 150.6 million francs, 10.5 million were for job ads (-24.8 percent), Wemf wrote in a statement. Real estate ads (4.7 million Swiss francs) were down 7.7 percent compared to November 2010, and commercial/other ads (122.9 million Swiss francs) were down 8.9 percent. Brochure inserts (12.5 million Swiss francs) recorded a decrease of 2.9 percent.
The net advertising revenues for the individual print media categories were as follows in November 2011:
