Wemf: A good two percent fewer press advertisements in August
As was the case in July, advertising revenue for the Swiss daily press also declined in August compared with the previous year’s figures. The only segment to post significant growth was the Sunday press, with a surprising increase of 61.1 percent.
Advertising revenues in the Swiss press continued to fall in August: compared to the previous year, advertising revenues fell by 2.1 percent to 121 million francs, as reported by Wemf AG für Werbemedienforschung on Monday according to SDA. In the most important category of advertising, commercial advertising, the decrease amounted to 2.8 percent. Revenues amounted to 86 million francs. Income from real estate advertisements even shrank by almost a quarter to CHF 5.3 million.
In contrast, the press titles were able to increase job advertisements by 6.6% to CHF 22.5 million and brochure inserts by 2.3% to CHF 7.3 million. The most important media category, the daily press, recorded a 6.7 percent decline. The trade press, the regional weekly press, the general press and the financial and business press also recorded a decline. The Sunday press was the only one to record a significant increase, with a surprising 61.1% rise.
In contrast, the press titles were able to increase job advertisements by 6.6% to CHF 22.5 million and brochure inserts by 2.3% to CHF 7.3 million. The most important media category, the daily press, recorded a 6.7 percent decline. The trade press, the regional weekly press, the general press and the financial and business press also recorded a decline. The Sunday press was the only one to record a significant increase, with a surprising 61.1% rise.
