Wemf: Significantly more advertisements in October

 Like Media Focus, Wemf also reports encouraging figures for the advertising month of October. The total volume of advertising sold in the daily and regional weekly press increased by 12.4% to CHF 112 million. Commercial advertisements recorded an increase of 16.5 percent to 65 million francs. Income from job advertisements increased by 12.3 percent. However, the Sunday (-7.2 percent), specialty (-1.7 percent) and trade press (-1.3 percent) recorded a decline. While the general press recorded an increase of 4.7 percent to CHF 37 million compared to October 2006, the financial and business press even increased by 12.7 percent to CHF 11.93 million.