Weltwoche: Video commentary by Roger Köppel for online edition
Following the redesign of the *Weltwoche* website in late 2008, the weekly magazine’s online edition has adopted a new format. Every Monday, publisher and editor-in-chief Roger Köppel comments on current events in a short web TV segment.
From now on, publisher and editor-in-chief Roger Köppel will be commenting on current affairs in a video on Weltwoche.ch. Köppel's comments are filmed directly in the Weltwoche editorial office every Monday and published online. Users can comment on the article themselves using the comment function. The new format is made possible by sponsorship; the online marketer Publicitas web2com was able to acquire the Swiss Trade School Organization (HSO) as its first customer partner.
HSO opted for the sponsorship because Weltwoche appeals to the same target group as itself - a well-educated audience interested in progress, Beat Nägelin, head of the business school, was quoted as saying in a press release on Monday. The development of new formats in the media is also to be welcomed.
HSO opted for the sponsorship because Weltwoche appeals to the same target group as itself - a well-educated audience interested in progress, Beat Nägelin, head of the business school, was quoted as saying in a press release on Monday. The development of new formats in the media is also to be welcomed.
