Further increase in December
Mediafocus Advertising pressure rose by 2.8 percent year-on-year in December 2007; 8.8 percent cumulatively for 2007. The energy advertising market grew the most (+92.4 percent).
Mediafocus Compared to the previous year, advertising pressure rose by 2.8% in December 2007; 8.8% cumulatively for 2007. The energy advertising market saw the strongest growth (+92.4%). Cosmetics grew by 33.6 percent in December. The financial sector lost 15.9 percent. The biggest negative trend was recorded in the image sector. Unimpressed by the mortgage crisis were: Investment products (+12.6 percent); Insurance (+60.0 percent) and Pension products (+139.3 percent). Political campaigns (+34.3%) showed a clear increase. TV and radio saw above-average growth. Accumulated for the whole of 2007, TV and the Internet also increased.
