Radio 105's web radio offering increases

 The five IP-based stations of Radio 105 founder Guiseppe Scaglione recorded 9.5 million stream downloads last year, 32 percent more than in 2006. This data includes all usage of the radios 105.ch, 105dope.ch, 105hitradio.ch, 105classics.ch and 105rock.ch and is notarized. Specifically, a notary confirmed the stream data recorded by the 105 provider VTX (formerly Tiscali). Important: In contrast to the Radiocontrol data, no ranges are available. Thanks to the IP address that each PC leaves behind when surfing, the provider recognizes how many computers have accessed the website in question (unique clients). However, nothing is known about the number of people, their socio-demographics and listening time. "The figures are certainly not scientifically sound," says Giuseppe Scaglione - "but they do show a strong upward trend." This is in contrast to Radiocontrol (RC), which shows stable figures at best at a low level for cable station 105. This is because RC cannot measure radio listening via the internet.
Nevertheless, the 105 trend figures have one flaw: they are not underpinned by Net-Metrix (Wemf). Streaming measurement is not available there either, but real website reach is.
Markus Knöpfli