Web2com launches new online advertising network

Web2com is launching "Premium Network", a new advertising network of Swiss websites, according to a press release from the Publigroupe subsidiary. In this network, Web2com sells traffic from websites such as Pro7.ch, Students.ch and Comparis.ch. The two product lines Premium Reach and Premium Profile are available to advertising customers within the offer. With Premium Reach, advertising customers now have the opportunity to maximize the reach of their online campaign. With Premium Profile, customers can book specific user profiles. To create profiles, Web2com draws conclusions about users' interests and socio-demographic characteristics based on their surfing behavior. The insights gained from this are supplemented with information from Swiss Internet research Net-Metrix-Profile and the login data of registered users. This method goes one step further than classic behavioral targeting and ensures a very high validity of the user profiles, according to the press release. Web2com adheres strictly to the applicable data protection guidelines.