Web2com: Ebay expands advertising offer
Ebay, the online marketplace marketed by Web2com, is now offering new ad placements and a completely new pricing structure in Switzerland. The IAB standard lineup, which previously included Rectangle and Leaderboard, has now been expanded to include a Skyscraper.
Ebay, the online marketplace marketed by Web2com, is now offering new placements and completely new pricing in Switzerland. In addition to Rectangle and Leaderboard, the IAB standard range is now supplemented with a Skyscraper, as Web2com announced. In addition, the advertising customer now has the option of booking a fixed weekly placement with the rectangle on the homepage. This generates around 500,000 impressions per week and is available for CHF 6,000, which corresponds to a CPM of around CHF 12, the press release explains further. All previous CPM prices have been greatly reduced and, at 30 francs, will cost less than half the previous price.
