Web2com expands new online planning tool
Web2com, a subsidiary of Publigroupe, is launching a new online planning tool in collaboration with Net-Metrix, which will replace the old «MA Comis Online Planner.» This move follows the introduction of a new research model for Internet usage in Switzerland, which was implemented with the founding of the research firm Net-Metrix.
Publigroupe subsidiary Web2com is launching a new online planning tool in consultation with Net-Metrix to replace the old "MA Comis-Onlineplaner". The background to this is the introduction of a new research model regarding Internet use in Switzerland, which was realized with the founding of the research company Net-Metrix (see "Net-Metrix AG founded"
). Web2com's planning tool will enrich the information published by the new research company with additional data such as advertising formats or prices. This means that the tool can in turn be used by agencies and advertising clients for professional online media planning, according to a press release.
The new Internet research from Net-Metrix comprises four research modules: Net-Metrix Audit (authenticated access data on sites), Net-Metrix Profiles (information on site users for media planning), Net-Metrix Tracking (strategic tool in the Internet sector) and Net-Metrix Base (basic information on general Internet use). These modules are comparable to the online research already used in Germany by the AG für Onlineforschung. The May data of the Net-Metrix-Audit was published last Friday (see
). Before Net-Metrix was founded, Wemf published data on online usage. In the past, Web2com had additionally enriched this data (advertising formats, prices, gross and net reach, GRP, OTS) and integrated it into the "MA Comis Onlineplaner" planning tool.
). Web2com's planning tool will enrich the information published by the new research company with additional data such as advertising formats or prices. This means that the tool can in turn be used by agencies and advertising clients for professional online media planning, according to a press release.
The new Internet research from Net-Metrix comprises four research modules: Net-Metrix Audit (authenticated access data on sites), Net-Metrix Profiles (information on site users for media planning), Net-Metrix Tracking (strategic tool in the Internet sector) and Net-Metrix Base (basic information on general Internet use). These modules are comparable to the online research already used in Germany by the AG für Onlineforschung. The May data of the Net-Metrix-Audit was published last Friday (see
). Before Net-Metrix was founded, Wemf published data on online usage. In the past, Web2com had additionally enriched this data (advertising formats, prices, gross and net reach, GRP, OTS) and integrated it into the "MA Comis Onlineplaner" planning tool.
