Web TV hardly changes viewing habits
Most people are familiar with the various television offerings available on the Internet—ranging from regular television to video on demand to user-generated content. While these new options are being used extensively, they are still being consumed within the framework of existing television viewing habits.
Most people are aware of the various television offerings on the Internet, and all age groups are almost equally well informed. However, the situation is different when it comes to usage: A survey in Germany revealed that - unsurprisingly - significantly more young consumers watch moving images on the web. The 30 to 49 age group is more reserved. This applies to all areas surveyed, such as watching television on the Internet, ordering films, watching series on demand or user-generated content. The generational difference is most obvious in the latter. Overall, self-made videos, articles and clips are the most popular, followed by news and current short articles, followed by live streaming. Despite the new reception options, usage behavior has hardly changed so far. 74% of those surveyed stated that they continue to watch television at their usual times, regardless of the end device. For the survey, 1000 people between the ages of 14 and 49 were questioned.
