Web TV show on Blick Online
The media portal Blick Online has undergone a thorough overhaul. The portal now also offers stories in video format: its in-house video journalists deliver daily stories from Switzerland. The navigation bar is now located at the top of the page, similar to the website of the German newspaper Bild. The agency Orange8 Interactive was commissioned to carry out the redesign.
The Blick Online media portal has undergone a thorough refresh. The portal now also offers stories in animated form: In-house video journalists deliver daily stories from Switzerland. The agency Orange8 Interactive was commissioned with the redesign. The newly developed multimedia center on Blick.ch now shows numerous photo galleries and news videos. Every day shortly before 12 noon, presenter Elena Beltrame presents two-minute news items in the web TV magazine "BlickPunkt".
The navigation is now at the top of the page, similar to the online presence of the German Bild newspaper. This means that the entire width of the screen is free for the presentation of content. Similar to Bild.de are the new tabs, so-called inline tabs, which display a variety of related topics without having to open new pages.
Web 2.0 functionalities such as comments and content rating options are now available everywhere on the site and are supported by community elements such as blogs and chats.
Pictures, tips and texts submitted by reader reporters will now be published in the new "Reader's View" after being revised by the editorial team. There, surfers can also vote for the best reader photo.
With the new design, the portal is to move away from the style of a print medium towards a digital look and feel. However, the tabloid character of the website is to be retained.
There is also news for advertising customers: From now on, standard advertising formats based on the IAB (Interactive Advertising Bureau) can be booked for online campaigns. These will be supplemented by special forms of advertising. In addition, individual solutions, which are tailored to each individual customer, are also coming to the fore.
The agency Orange8 Interactive was commissioned with the redesign. Together with a project team from Ringier, it was tasked with improving the design and site structure.
The biggest challenge of the project was to accommodate the diverse content on the portal in a clear and user-friendly way, while achieving an optimum balance between editorial and commercial aspects, according to a statement from the agency.
The navigation is now at the top of the page, similar to the online presence of the German Bild newspaper. This means that the entire width of the screen is free for the presentation of content. Similar to Bild.de are the new tabs, so-called inline tabs, which display a variety of related topics without having to open new pages.
Web 2.0 functionalities such as comments and content rating options are now available everywhere on the site and are supported by community elements such as blogs and chats.
Pictures, tips and texts submitted by reader reporters will now be published in the new "Reader's View" after being revised by the editorial team. There, surfers can also vote for the best reader photo.
With the new design, the portal is to move away from the style of a print medium towards a digital look and feel. However, the tabloid character of the website is to be retained.
There is also news for advertising customers: From now on, standard advertising formats based on the IAB (Interactive Advertising Bureau) can be booked for online campaigns. These will be supplemented by special forms of advertising. In addition, individual solutions, which are tailored to each individual customer, are also coming to the fore.
The agency Orange8 Interactive was commissioned with the redesign. Together with a project team from Ringier, it was tasked with improving the design and site structure.
The biggest challenge of the project was to accommodate the diverse content on the portal in a clear and user-friendly way, while achieving an optimum balance between editorial and commercial aspects, according to a statement from the agency.
