What is digitization?

 
Screen-up This year's Screen-up & Congress industry event focuses on the opportunities and risks of digitalization. 
On October 17, 2007, TV advertising and television marketing specialists will meet in Zurich for the annual Swiss industry event, the Screen-up & Congress. In addition to the traditional broadcaster presentations, prominent experts from Switzerland and abroad will speak and discuss their visions for the Swiss TV market and current trends in the international electronic media world. The focus will be on digitalization as the media challenge of the future. From the perspective of advertising clients, Hans-Peter Ketterl, responsible for marketing communication at the BMW Group, will present opportunities for companies through digitalization. Raimo Malila, Head of Mobile TV and Video at Nokia Europe, will show which devices the leading cell phone manufacturer intends to use to support the breakthrough of mobile TV.
An entertaining insert introduces four fundamentally different types and their individual media use. The so-called KommTech types explain media use in the age of digitalization.
The channel bosses Matthias Alberti (Sat 1), Ingrid Deltenre (SF), Dominik Kaiser (3+), Catherine Mühlemann (MTV Networks Germany) and Anke Schäferkordt (RTL Television) will then discuss the process of digitization in the IGEM Talk, chaired by Hannes Britschgi, and name the consequences for their own programming.
This year's event will take place in the Arena Filmcity in Zurich's new Sihlcity district, which opened in March 2007. Zurich's newest cinema is also embedded in this new complex. With nine screens and around 2100 seats, Arena Filmcity is one of Zurich's largest and most modern cinemas and provides the perfect setting for the event. (zvg/rw)