Wall Street Journal Europe reaches top economic target groups most effectively
The Wall Street Journal Europe is the most effective pan-European brand for reaching top management. This was revealed in the BE: Europe 2010 Readership Survey, published today.
The Wall Street Journal Europe reaches top business target groups more effectively than any other pan-European brand, as the annual study conducted by Ipsos Media CT shows. Over 450000 managers in 17 countries across Europe are surveyed for this purpose. The study measures the media consumption habits of the European business elite and includes both print and online usage.
The results of the study show that the Wall Street Journal Europe has the strongest profile among its competitors in print and online among the so-called "C-suite" and top management, and can therefore offer advertisers a highly sought-after readership. In addition, the Journal Europe brand is most effective in reaching first and business class travelers and business readers in continental Europe, as the study shows. The brand reaches the financially strongest readers in print. In addition, the Wall Street Journal Europ is the most effective pan-European publication for reaching employees in banking and finance. The newspaper also outperformed the International Herald Tribune in terms of readership.
Over the past year, the Journal has invested in print online and mobile products, created new jobs, launched advertising and marketing campaigns and entered into new partnerships to strengthen its presence in Europe, said Andrew Langhoff, Publisher Wall Street Journal Europe and Managing Director , Dow Jones & Company EMEA. The Wall Street Journal Europe increased ad revenue by more than 40 percent in the first half of 2010, along with a nearly 20 percent increase in market share. Last month, the Wall Street Journal Europe expanded its lifestyle coverage, extending its Friday weekend supplement. New content and full-color print were added, along with new regular columns by Tina Gaudoin on style & fashion and Will Lyons on wine. In addition, the European Life & Style section online was given a new look, and new elements were added in the real estate and food sections.
The results of the study show that the Wall Street Journal Europe has the strongest profile among its competitors in print and online among the so-called "C-suite" and top management, and can therefore offer advertisers a highly sought-after readership. In addition, the Journal Europe brand is most effective in reaching first and business class travelers and business readers in continental Europe, as the study shows. The brand reaches the financially strongest readers in print. In addition, the Wall Street Journal Europ is the most effective pan-European publication for reaching employees in banking and finance. The newspaper also outperformed the International Herald Tribune in terms of readership.
Over the past year, the Journal has invested in print online and mobile products, created new jobs, launched advertising and marketing campaigns and entered into new partnerships to strengthen its presence in Europe, said Andrew Langhoff, Publisher Wall Street Journal Europe and Managing Director , Dow Jones & Company EMEA. The Wall Street Journal Europe increased ad revenue by more than 40 percent in the first half of 2010, along with a nearly 20 percent increase in market share. Last month, the Wall Street Journal Europe expanded its lifestyle coverage, extending its Friday weekend supplement. New content and full-color print were added, along with new regular columns by Tina Gaudoin on style & fashion and Will Lyons on wine. In addition, the European Life & Style section online was given a new look, and new elements were added in the real estate and food sections.
