From Somedia to Galledia: Werbewoche has a new owner
Galledia, a media company based in Eastern Switzerland, is taking over *Werbewoche* from Somedia effective immediately and will publish the title in collaboration with Kömedia. Galledia will be responsible for publishing operations, while Kömedia will handle marketing.
At the Chur-based media company Somedia, the move makes sense. Ralf Seelig, Head of Magazines: "As part of the streamlining of our specialist publishing program, we have decided to Advertising Week to Galledia". Thematically, the title fits better into the portfolio of Galledia Verlag and will also have better chances on the market in this environment.
It is also a step in the right direction for Galledia CEO Daniel Ettlingen: "For Galledia, the Advertising Week an enrichment of the existing publishing program. Already today, the titles Marketing & Communication, Management & Quality and The organizer to our portfolio".
This acquisition not only expands Galledia's publishing portfolio, but also puts the strategic alliance with Kömedia, under which Galledia contributes its publishing expertise and Kömedia its sales expertise, on a new long-term contractual footing. The two companies have been working together successfully for decades.
Galledia is one of the largest media companies in eastern Switzerland and belongs to Rheintal Medien. In addition to numerous trade publications, the media company includes two local daily newspapers, several online publications and a graphic production company.
Kömedia is a full-service provider for media. This covers the entire value chain, with advertising marketing as its core competence. In addition, the company publishes a number of successful yearbooks such as the "Jahrbuch Marketing.
