Volg attracts young readers with children's magazine Hey

The retail chain Volg is launching Hey, a magazine for children aged 7 to 12. It offers 40 pages of "fun, excitement and surprising insights" and is available free of charge in all 570 Volg stores. The children's magazine is published every two months with a print run of 100,000 copies. The Write Now agency is responsible for the concept, content and realization. It has brought journalist Eva Wirth on board as editor. As a trained primary school teacher, she knows the interests of young readers inside out, according to a press release. Hey aims to cater to all tastes with its knowledge, media, exercise, fun and nutrition sections. The mix of topics, the multi-page reports and short articles are intended to appeal to both novice readers and primary school-age bookworms. There is also a platform for kids to contribute their own articles. From June 16, Hey will also be available as an online version at Volg.ch.