Vogt-Schild Medien: An edition for the Oberaargau region
In mid-October 2009, the Berner Rundschau (BR) will be integrated into the Langenthaler Tagblatt (LT). The administrative districts within the circulation areas of the LT and BR will be merged to form the Emmental-Oberaargau administrative region. In the future, this region will be covered by Vogt-Schild with a single publication: the Langenthaler Tagblatt.
The Vogt-Schild publishing house is thus reacting to the reform of the decentralized cantonal administration that comes into force on 1 January 2010. For the readership and advertising customers of the Berner Rundschau, nothing will change - apart from the newspaper header: the content, layout, bundle structure and page sequence of the two newspapers are already largely identical. The newspaper will continue to be produced in Langenthal.
The merger will save costs in production and manufacturing, as the publishing house writes in a press release. As daily newspapers have been particularly hard hit by the economic crisis, especially due to the decline in job advertisements, the savings achieved by merging the two titles will help to ensure that the Oberaargau region can be served in terms of journalism and publishing to the same extent as before.
The Langenthaler Tagblatt will operate its own advertising business from January 1, 2010. The Langenthaler Tagblatt and the Berner Rundschau are published by Vogt-Schild Medien. They are the front pages of the Solothurner Zeitung and are part of the Mittelland Zeitung cooperation network.
The merger will save costs in production and manufacturing, as the publishing house writes in a press release. As daily newspapers have been particularly hard hit by the economic crisis, especially due to the decline in job advertisements, the savings achieved by merging the two titles will help to ensure that the Oberaargau region can be served in terms of journalism and publishing to the same extent as before.
The Langenthaler Tagblatt will operate its own advertising business from January 1, 2010. The Langenthaler Tagblatt and the Berner Rundschau are published by Vogt-Schild Medien. They are the front pages of the Solothurner Zeitung and are part of the Mittelland Zeitung cooperation network.
