Virus streamlines program and editorial team
The SR DRS radio station Virus repositioned its program for the target group of 12- to 24-year-olds in January 2006. to 24-year-olds.
The SR DRS radio station Virus
is positioning its program for the target group of 12-year-olds for January 2006.
to 24-year-olds. Because in the five and a half years since the launch
the youth station was only able to reach around 30,000 listeners.
In order to reach the target group despite the lack of FM distribution
the station will be offering a new program starting in 2006.
24-hour music program, which is only available during the prime time in the morning (6
to 9 a.m.) and in the evening (5 p.m. to 10 p.m.). The
The repositioning has resulted in a reduction of 6.2 to 10 full-time positions.
result and leads to savings of around 900,000 francs per year. According to
media release, the employees concerned have
Jobs offered at SR DRS or other media companies
received or already accepted. The new music offering from Virus focuses on R'n'B, plus
styles such as reggae, hip hop and rock as well as Swiss
Music.
is positioning its program for the target group of 12-year-olds for January 2006.
to 24-year-olds. Because in the five and a half years since the launch
the youth station was only able to reach around 30,000 listeners.
In order to reach the target group despite the lack of FM distribution
the station will be offering a new program starting in 2006.
24-hour music program, which is only available during the prime time in the morning (6
to 9 a.m.) and in the evening (5 p.m. to 10 p.m.). The
The repositioning has resulted in a reduction of 6.2 to 10 full-time positions.
result and leads to savings of around 900,000 francs per year. According to
media release, the employees concerned have
Jobs offered at SR DRS or other media companies
received or already accepted. The new music offering from Virus focuses on R'n'B, plus
styles such as reggae, hip hop and rock as well as Swiss
Music.
