Virtual Network launches Adwave
Virtual Network announces the launch of Adwave, a new organization in the field of online advertising in the Swiss market.
The new organization will be operational from January 1, 2012, and will aim in particular to exclusively market Romandie.com, Dailymotion.com, Allociné.com , Doctissimo.com and Elle.fr, according to a statement on Wednesday. Other publishers, with whom negotiations are currently underway, will strengthen the product portfolio by the end of the year.
"Our key objective will be to develop an attractive offering in finance, video and women. These are the three themes in which we see the future." Stefan Renninger, Chairman of the Board of Directors of Adwave, is quoted in the announcement. With this in mind, the current team at Romandie Online wanted to get involved in the new project. The opening of an office in Zurich and the hiring of additional staff are planned.
This announcement also follows the desire of Virtual Network and Edipresse to stop marketing their activities through Romandie Online at the end of the year.
