Four titles launch the eco-pool
Effective January 1, 2008, the publications Hochparterre, Nebelspalter, Surprise, and the weekly newspaper WOZ will offer a joint advertising pool focused on the theme of «eco.».
As of January 1, 2008, the publications Hochparterre, Nebelspalter, Surprise and the weekly newspaper WOZ are offering a joint advertising pool with the theme "Eco". The four titles in the eco-pool have a net reach of 476,000 readers and are characterized by a high affinity for the topic of environmental protection, according to a press release. In Mach Basic 2007-2, the readership ranks at the top of the affinity ranking in the area of interest "very interested in environmental protection". The eco-pool is intended to be the contemporary alternative for companies that are committed not only to economic but also ecological interests, according to the press release. Kilian Gasser's advertising acquisition and publishing consultancy will be the official administration and processing office for placements in the eco-pool.
