Cash daily test lab
Business media Ringier has been breaking new multimedia ground with the business title Cash for a year now. The platform, a consistently organized media network with a website, free newspaper and web TV, continues to promote the umbrella brand via new media channels.
Business media Ringier has been breaking new multimedia ground with the business title Cash for a year now. The platform, a consistently organized media network with a website, free newspaper and web TV, continues to promote the umbrella brand via new media channels. It is apparently so strong that the death of the weekly title Cash has not affected it, as Christroph Bauer, Head of Business Media at Ringier, sees it. Although he describes Cash daily as a journalistic and publishing testing ground, he nevertheless comes up with impressive figures: The media network already reaches 140,000 readers. And the publisher is already distributing 113,000 copies of the printed free newspaper. (rw)
Read
here
the weekly interview with Christoph Bauer, Head of Business Media and Member of the Executive Board at Ringier AG.
