Publishers want to strengthen the "Chinese wall"
The clear separation between editorial content and advertising space is an important means for publishers to maintain the credibility of the media. A code of conduct is intended to ensure that this separation is maintained.
For publishers, the clear separation between editorial content and advertising space is an important means of maintaining the credibility of the media and thus also the success of their products with the public. The publishers reaffirmed this at this year's general meeting in Bern. Members were called upon to sign the Code of Conduct on this separation requirement for their respective media products, which is supported by the advertising and media industry. This paper should not simply disappear into a drawer, explained Josefa Haas, Head of the Media Institute. She said that individual titles could, so to speak, write the Code of Conduct on their flag. It therefore has the potential to become a seal of quality for journalism.
