Swiss Press Association publishes study on media expenditure
Last year, households in Switzerland spent an average of CHF 3140 on media (content, access and carrier) - this corresponds to a total of CHF 10.3 billion. This means that 3.1% more was invested in media than in the previous year.
Last year, households in Switzerland spent an average of CHF 3140 on media (content, access and carrier) - this corresponds to a total of CHF 10.3 billion. This is 3.1% more than in the previous year. The most money - namely 75% of the media budget - was spent on computers, telecommunications and television. This area also recorded the highest growth of around 10%.
The media budget is broken down as follows:
Computers and telecommunications (31.3 percent) Television (22.7 percent)
Press (17.7 percent) Consumer electronics (14.2 percent) Books (7.2 percent) Radio (4.7 percent) Cinema (2.2 percent)
However, Switzerland is still a print country: in 2005, a good CHF 1.8 billion was spent on 2654 press titles in Switzerland, according to the association's press release. Hanspeter Lebrument, President of the Swiss Press Association, states: "Print can maintain a strong position in a highly competitive environment."
Newspapers and magazines are no longer only available on paper. They can also be used as ePapers in online versions. The circulation statistics already show 2401 ePapers. Südostschweiz is the leader in this area with 606 online subscribers. The Swiss prefer to get their reading material from their letterboxes. 62% of the print editions totaling 1.8 billion. A further 17% is spent on domestic titles at newsstands and 21% on foreign publications.
The media budget is broken down as follows:
Computers and telecommunications (31.3 percent) Television (22.7 percent)
Press (17.7 percent) Consumer electronics (14.2 percent) Books (7.2 percent) Radio (4.7 percent) Cinema (2.2 percent)
However, Switzerland is still a print country: in 2005, a good CHF 1.8 billion was spent on 2654 press titles in Switzerland, according to the association's press release. Hanspeter Lebrument, President of the Swiss Press Association, states: "Print can maintain a strong position in a highly competitive environment."
Newspapers and magazines are no longer only available on paper. They can also be used as ePapers in online versions. The circulation statistics already show 2401 ePapers. Südostschweiz is the leader in this area with 606 online subscribers. The Swiss prefer to get their reading material from their letterboxes. 62% of the print editions totaling 1.8 billion. A further 17% is spent on domestic titles at newsstands and 21% on foreign publications.
Note: The "medienbudget.ch" study published by the Swiss Press Association on Wednesday will be presented in more detail in the current issue of Advertising Week No. 26.
