Changes in the reader and advertising market of Tamedia Publications Romandes
Tamedia Publications Romandes is restructuring responsibilities in the reader and advertising markets effective January 1, 2016. The «Reader and Advertising Market in French-speaking Switzerland» and «Advertising Market in German-speaking Switzerland» divisions will be reorganized.
Under the management of Stéphanie Bodmer Brühlhart, the two markets nationally and regionally will be merged into one commercial market in Western Switzerland. In German-speaking Switzerland, Pascale Grimm will fill the newly created position of Head of Sales and thus manage the TPR advertising business from Zurich. Pascale Grimm will also assume responsibility for Bilan Lab advertising market and continue to manage the international business.
According to the company, this cross-divisional and cross-sector reorganization should allow the company to become even stronger and more efficient in the advertising market through direct and centralized customer contacts. The other business units are not affected by this reorganization: Classifieds Market will continue to be led by Sébastien Cretton, Digital Sales by José Rodriguez and Clients Service by Fabiana De Cassan.
