VDZ Report: Magazine Publishers See 9.4 Percent Drop in Revenue
In 2009, German magazine publishers are expected to see a 9.4 percent decline in revenue. Revenue is projected to total just 6.87 billion euros. According to Kress.de, VDZ CEO Wolfgang Fürstner made this forecast at the publishers’ association’s annual press conference.
A recovery is not expected in the coming year either. If anything, such a recovery would occur only «in homeopathic doses,» Fürstner continued. The number of employees fell by 4.75 percent, although a further decline is expected in 2010. However, revenue is likely to stabilize in the coming year.
The association senses a «latent sense of uncertainty,» particularly in the advertising market. Here, preference is given to daily media because of their ability to drive sales through advertising.
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www.kress.de
The association senses a «latent sense of uncertainty,» particularly in the advertising market. Here, preference is given to daily media because of their ability to drive sales through advertising.
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www.kress.de
