VBZ cut up streetcar roof advertising
Zurich Public Transportation is adapting its tram roof advertising offerings to the new generation of vehicles.
The Zurich public transport company (VBZ) is adapting its range of streetcar roof advertising to the new generation of vehicles. The old models such as Mirage and Karpfen will be gradually withdrawn from service in the coming years; sedans (three-part) and Cobras (five-part) will be increasingly used. Their advertising spaces are now sold in three sizes: Small, Medium and Large. The latter corresponds to the entire length of the streetcar, Medium comprises the three or two front sections, Small the rearmost sections. Three-dimensional elements can also be placed in the middle section of the sedan chair. VBZ roof advertising is usually booked for one year.
