Valencia for Coop: customers hungry for football
Coop has launched a special supplement to the Coop newspaper to coincide with the World Cup. The content and layout of the World Cup magazine were developed by Valencia Kommunikation.
The layout is flexible and is intended to ensure that the editorial texts and the publicity reports of the Coop partners are visually coherent. Among other things, the magazine provides an overview of the Swiss national team and introduces the host country. An interview with Alex Frei and a tear-out tournament calendar round off the magazine. The magazine will be enclosed with the Coop newspaper and will be published throughout Switzerland with a total circulation of 2.6 million copies in German, French and Italian.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Roland Frefel (Head of Marketing Basic Foods and Beverages), Lydie Goltdammer-Fourkal (Head of Advertising), Markus Graber (Head of Marketing Coop Media and POS), Maryline Hermann (Project Management Advertising) and Philipp Nyffenegger (Head of Controlling/Support CCM Basic Foods and Beverages). Responsible at Valencia Communication: Frédérique Mathys, Melanie Nolte (Consulting), Michael Gerber (Creative Direction) Simone Perez (Senior Art Direction), Jan Kempen (Art Direction), Pierre Reymond (Graphics), Sebastian Refardt (Editorial, Text), Marco Fritz, Alexandra Heim (Desktop).
