USA: Slump in viewership for NBC at the Olympics
Actually, the American TV networks had expected a gold mine. Instead, the American TV network NBC is reporting alarmingly low ratings for its coverage of the Turin Winter Olympics.
Actually, the American
TV station was expecting a goldmine. Instead, the
American television station NBC has seen alarmingly low ratings for
the broadcast of the Turin Winter Games. Compared to the games
in Salt Lake City four years ago, they fell by almost 36
percent. An average of twenty viewers watched the program in prime time.
million viewers watched the games, for the rights to which NBC
had paid 613 million dollars, writes the Frankfurter Allgemeine
newspaper. On the one hand, the problem was the time difference, which
made live broadcasts impossible. On the other hand, American
Athletes such as the skier Bode Miller and the figure skater
Michelle Kwan prematurely. In addition, other broadcasters stepped in with
ratings aggressively against the Olympic broadcast of the
network with the lowest viewer numbers. In view of the weak results
NBC has to justify itself to its advertising customers, of which the
station has brought in more than 900 million dollars in advertising revenue.
As compensation, NBC provided its advertising partners with heavily discounted
or free advertising blocks are available.
TV station was expecting a goldmine. Instead, the
American television station NBC has seen alarmingly low ratings for
the broadcast of the Turin Winter Games. Compared to the games
in Salt Lake City four years ago, they fell by almost 36
percent. An average of twenty viewers watched the program in prime time.
million viewers watched the games, for the rights to which NBC
had paid 613 million dollars, writes the Frankfurter Allgemeine
newspaper. On the one hand, the problem was the time difference, which
made live broadcasts impossible. On the other hand, American
Athletes such as the skier Bode Miller and the figure skater
Michelle Kwan prematurely. In addition, other broadcasters stepped in with
ratings aggressively against the Olympic broadcast of the
network with the lowest viewer numbers. In view of the weak results
NBC has to justify itself to its advertising customers, of which the
station has brought in more than 900 million dollars in advertising revenue.
As compensation, NBC provided its advertising partners with heavily discounted
or free advertising blocks are available.
