USA: Google launches print advertising service
Starting this week, select U.S. advertisers on Google can place ads in more than 50 newspapers—print newspapers.
Starting this week, selected US advertising customers can place ads in more than 50 newspapers at Google - in print newspapers. The whole thing is designed as a three-month, free test balloon and is limited to a group of just over 100 customers. They can use Google's automated solution, which is based on Adwords, to place print ads in the New York Times, Washington Post, Boston Globe, Chicago Tribune and Philadelphia Inquirer, among others.
The official launch of the system is scheduled for the beginning of next year.
Although this could soon make some newspaper advertisers redundant, they see the development as positive. Owen Youngman, head of development at the Chicago Tribune, told the New York Times that Google could bring thousands of classified ads so that the space would no longer have to be filled with self-advertisements.
The system works in such a way that the newspapers do not have to guarantee space for the ads, but they can accept as many ads as they want at any time. This would allow newspapers to tap into a whole new segment of advertisers, said Denis F. Warren of The Times told The New York Times.
For ads that Google places on websites, the search engine collects 20 percent of the revenue. This is one step closer to Google's declared goal of creating a system that allows advertisers to place ads in any medium. Google wants to tap into new revenue streams with this strategy. Corresponding efforts are already underway in the video and radio business. Next, Google wants to tap into the magazine market, reports the New York Times.
The official launch of the system is scheduled for the beginning of next year.
Although this could soon make some newspaper advertisers redundant, they see the development as positive. Owen Youngman, head of development at the Chicago Tribune, told the New York Times that Google could bring thousands of classified ads so that the space would no longer have to be filled with self-advertisements.
The system works in such a way that the newspapers do not have to guarantee space for the ads, but they can accept as many ads as they want at any time. This would allow newspapers to tap into a whole new segment of advertisers, said Denis F. Warren of The Times told The New York Times.
For ads that Google places on websites, the search engine collects 20 percent of the revenue. This is one step closer to Google's declared goal of creating a system that allows advertisers to place ads in any medium. Google wants to tap into new revenue streams with this strategy. Corresponding efforts are already underway in the video and radio business. Next, Google wants to tap into the magazine market, reports the New York Times.
