US newspaper market: Washington Post and Baltimore Sun join forces
In response to falling advertising revenues and growing competition from free online media, the two renowned US newspapers Washington Post and Baltimore Sun are looking for synergies. They want to work more closely together in future.
In response to falling advertising revenues and growing competition from free online media, the two renowned US newspapers Washington Post and Baltimore Sun are looking for synergies. They want to work more closely together in future.
The two papers, whose editorial offices are 65 kilometers apart, announced last week that they would share the local and sports news as well as the photo service in future. The Baltimore Sun belongs to the ailing Tribune media group, one of the largest newspaper publishers in the USA. It filed for bankruptcy protection at the beginning of December.
The two papers, whose editorial offices are 65 kilometers apart, announced last week that they would share the local and sports news as well as the photo service in future. The Baltimore Sun belongs to the ailing Tribune media group, one of the largest newspaper publishers in the USA. It filed for bankruptcy protection at the beginning of December.
