US media companies bundle online marketing
Four of the largest U.S. newspaper companies are joining forces to expand their online advertising business. The resulting advertising network reaches approximately 50 million users per month.
Four of the largest US newspaper companies are joining forces for their online advertising business. This was announced on Friday by the publishing houses of the New York Times, USA Today, the Los Angeles Times and the San Francisco Chronicle. They are founding a joint venture for this purpose. It is called Quadrant One and is aimed at customers from the premium sector who are interested in nationwide advertising campaigns, the media groups announced. The websites that the media groups are now jointly marketing have a combined monthly audience of 50 million. It is the second venture of its kind in the US in recent years. Several other publishers have already concluded agreements with the Internet group Yahoo.
