Storm brings Tele M1 record viewership
250,000 viewers tuned in to the special broadcasts by Aargau’s local television station, which provided live coverage of the devastating storm in the Mittelland region that caused flooding in many areas. Six video journalists were on the scene at the same time throughout the day.
The special report on August 9 about the devastating floods in the Mittelland was watched live by 250,000 viewers on Tele M1. This is a new record in the 11-year history of the Aargau local television station, according to a press release issued on Tuesday. The areas in the cantons of Aargau and Solothurn that were particularly badly affected by the storm are part of Tele M1's broadcasting area, and three video journalists were already on the road in the region during the night of August 9, 2007 to provide a picture of the situation in an initial special broadcast at 12.00 a.m., according to the press release. During the day there were twice as many. Tele M1 is very satisfied with its own performance, which, according to the press release, was confirmed by the numerous compliments received from the public.
