Unchanged ranking for media sites
Not much has changed at the top of the media websites in December compared to November, as the new figures from Net-Metrix-Audit show: 20minuten.ch is now ahead in terms of unique clients for the second time. Arch-competitor Blick Online is again leading in terms of visits and page views.
Not much has changed at the top of the media websites in December compared to November, as the new figures from Net-Metrix-Audit show: 20minuten.ch is now ahead for the second time in terms of unique clients, i.e. the number of different computers from which a particular website is accessed. Arch-competitor Blick Online again leads in terms of visits (number of visits to a website) and page impressions (page views), at least as far as media websites are concerned. It is followed by NZZ Online and Tagesanzeiger.ch, which is also nothing new. However, the growth rates look different: 20min.ch increased its visits by 1.4 percent compared to the previous month, Blick Online by 4.5 percent, NZZ Online by contrast lost 3.9 percent and Tagesanzeiger.ch lost 1.8 percent.
Net-Metrix surveyed 168 websites for the audit statistics in December. The four websites Directories.ch, Handelszeitung Online, Local.ch and Sortir.ch were included for the first time. Taking all sites together, a total of more than 1.5 billion page impressions and 154 million visits were measured. Bluewin remains the undisputed king of all websites with advertising, at least in terms of unique clients and visits. The top spot in terms of page impressions goes to Netlog.
Top ten websites with advertising in December 2007 by unique clients:
Bluewin: 3'922'000
Search.ch: 2'404'000
Directories.ch: 2'101'000
20minuten.ch: 1'504'000
Blick Online: 1'459'000
NZZ Online: 1'217'000
Moneyhouse: 1'024'000
Tagesanzeiger.ch: 855,000
MySwitzerland.com: 817'000
PCtipp Online: 773,000
Top ten websites with advertising in December 2007 by visits:
Bluewin: 42'930'004
Blick Online: 10'320'701
Netlog: 8'657'012
Search.ch: 8'470'037
20minuten.ch: 7'504'340
Directories.ch: 6'505'672
NZZ Online: 6'234'205
Tagesanzeiger.ch: 4'831'363
PartyGuide.ch: 3'622'786
Romandie.com: 2'404'088
Top ten websites with advertising in December 2007 by page impressions:
Netlog: 353'801'949
Bluewin: 283'183'615
PartyGuide.ch: 171'717'201
Blick Online: 82'063'595
20minuten.ch: 70'027'508
Homegate.ch: 66'275'983
Tilllate: 58'624'035
Search.ch: 51'484'704
Directories.ch: 37'594'722
Lautundspitz: 31'918'394
Net-Metrix surveyed 168 websites for the audit statistics in December. The four websites Directories.ch, Handelszeitung Online, Local.ch and Sortir.ch were included for the first time. Taking all sites together, a total of more than 1.5 billion page impressions and 154 million visits were measured. Bluewin remains the undisputed king of all websites with advertising, at least in terms of unique clients and visits. The top spot in terms of page impressions goes to Netlog.
Top ten websites with advertising in December 2007 by unique clients:
Bluewin: 3'922'000
Search.ch: 2'404'000
Directories.ch: 2'101'000
20minuten.ch: 1'504'000
Blick Online: 1'459'000
NZZ Online: 1'217'000
Moneyhouse: 1'024'000
Tagesanzeiger.ch: 855,000
MySwitzerland.com: 817'000
PCtipp Online: 773,000
Top ten websites with advertising in December 2007 by visits:
Bluewin: 42'930'004
Blick Online: 10'320'701
Netlog: 8'657'012
Search.ch: 8'470'037
20minuten.ch: 7'504'340
Directories.ch: 6'505'672
NZZ Online: 6'234'205
Tagesanzeiger.ch: 4'831'363
PartyGuide.ch: 3'622'786
Romandie.com: 2'404'088
Top ten websites with advertising in December 2007 by page impressions:
Netlog: 353'801'949
Bluewin: 283'183'615
PartyGuide.ch: 171'717'201
Blick Online: 82'063'595
20minuten.ch: 70'027'508
Homegate.ch: 66'275'983
Tilllate: 58'624'035
Search.ch: 51'484'704
Directories.ch: 37'594'722
Lautundspitz: 31'918'394
