Companies should communicate more openly

 In a qualitative survey of business journalists from Europe and America, Farner PR and the Global Financial Communication Network collected responses on corporate communications. The companies received the best marks from journalists in the UK. They were followed by Portugal and Switzerland. Companies in Spain, Germany and, above all, the Netherlands fared the worst in the opinion of business journalists. The survey revealed that journalists rated listed companies better than unlisted companies. In all countries, journalists' wishes for companies are roughly the same: they expect better quality relationships with companies and not simply more information. They want more informal discussions, more direct access to top management and greater openness.
93 business journalists from ten countries who write for leading business media were surveyed by the Global Financial Communication Network. The network connects leading PR agencies from five continents that offer professional services in the field of financial and corporate communications. Farner PR is the exclusive Swiss member of the network.