Controversial program "Erwachsen auf Probe" costs RTL almost ten advertising partners
Criticism of the baby-sitting show «Erwachsen auf Probe» has cost RTL nearly ten advertising partners. A spokeswoman for the network confirmed that the advertisers have withdrawn their originally planned commercials from the show, in which teenagers are required to care for other people’s babies.
Criticism of the baby rental show "Erwachsen auf Probe" has cost RTL almost ten advertising partners. A spokeswoman for the broadcaster confirmed that the manufacturers withdrew their initially planned commercials from the environment of the show, in which teenagers have to look after other people's babies. These companies included Ikea. According to RP online, a spokesperson for the Swedish furniture store chain explained the decision, saying that the program had shown a "rather lurid portrayal". The young people were paraded in it. "It simply doesn't fit in with Ikea's values."
