Survey on Mediaforum.ch: E-readers instead of paper?
If the prognosticators are to be believed, we will consume every form of information on screens in the future. But does this also apply to printed newspapers and magazines? Mediaforum has launched a survey on this topic.
Is there even a user need for e-readers? And are readers prepared to pay for digital media offerings, which are still largely free on the Internet? Mediaforum wanted to find out more and has set up a new industry barometer survey on this current topic, in which a total of 443 people took part.
The majority of respondents (48 %) believe that newspapers and magazines belong on paper and not on e-readers. Five percent would use e-readers in the future - but only if they did not have to pay for the content. The results at a glance:
The majority of respondents (48 %) believe that newspapers and magazines belong on paper and not on e-readers. Five percent would use e-readers in the future - but only if they did not have to pay for the content. The results at a glance:
You can also vote on this topic at Advertisingweek.ch ab: Could Apple's iPad become a promising distribution channel for print products?
