Revised design for SRF zwei
Starting Friday, SRF zwei will feature a revamped design. The channel’s visual identity has been aligned even more closely with its programming. The focus is on modern motifs in the form of new «station idents.» Other visual elements have also been updated.
The revised visual elements will be on display from Friday. At the center are ten modern motifs in the form of new "Station Idents". These short image posts are intended to illustrate what the SRF zwei station stands for: exciting live sports moments, great emotions and relaxation. The new motifs show people from different age groups and depict different content areas of the TV station's sports, fiction and factual offerings.
"The motifs give the station its face and its acoustic recognizability. When choosing the motifs, it was important to be close to the everyday life and reality of SRF zwei's audience," says Wim Möllmann, Brand Manager TV and Head of Media Planning: "The shots are deliberately authentic, emotional and close to people." The color scheme remains the same.
The channel and promo elements, trailer packaging as well as information and warning signs and fade-ins for program information have also been revised.
