Outstanding television
GEMI According to the Goldbach Electronic Media Index (GEMI), which is based on Mediafocus data from January to June 2007, advertising pressure in the electronic media increased by 22 index points to 377 in the first half of 2007.
GEMI
According to the Goldbach Electronic Media Index (GEMI), which is based on Mediafocus data from January to June 2007, advertising pressure in the electronic media increased by 22 index points to 377 points in the first half of 2007. All media covered saw an increase of 8 index points to 188 points. Advertising pressure in TV grew the most with 26 index points to 386, followed by radio with a plus of 9 points to 261. After the data deliveries in March, April and May were not complete, all data should be available retroactively by the end of June. According to Media Focus, however, the results require analysis. Teletext reduces advertising pressure by 4 index points to 140. Unfortunately, the ad screen development, which was collected by AIS in 2006, cannot be published in the GEMI for technical reasons.
According to the Goldbach Electronic Media Index (GEMI), which is based on Mediafocus data from January to June 2007, advertising pressure in the electronic media increased by 22 index points to 377 points in the first half of 2007. All media covered saw an increase of 8 index points to 188 points. Advertising pressure in TV grew the most with 26 index points to 386, followed by radio with a plus of 9 points to 261. After the data deliveries in March, April and May were not complete, all data should be available retroactively by the end of June. According to Media Focus, however, the results require analysis. Teletext reduces advertising pressure by 4 index points to 140. Unfortunately, the ad screen development, which was collected by AIS in 2006, cannot be published in the GEMI for technical reasons.
