Tyler Brûlé responsible for relaunch of St. Moritz magazine
As part of the town’s new brand positioning, *St. Moritz* magazine underwent a comprehensive relaunch. The concept and content were developed by the creative team led by editor-in-chief and St. Moritz expert Tyler Brûlé.
The new St. Moritz publication appears once a year in English and is also distributed internationally for the first time in cities such as Zurich, Milan, Berlin, London, Los Angeles and Toronto. Engadin St. Moritz Tourism developed the overall concept together with the Winkreative agency, whose founder Tyler Brûlé has been a St. Moritz fan for many years, according to the statement. "We were honored when we were asked to apply for this project - firstly because St. Moritz is an exciting brand, and secondly because I also consider myself a long-time resident of St. Moritz," said Tyler Brûlé, CEO of Winkreative. "With the new magazine, we believe St. Moritz now has a publication that not only attracts new visitors, but also represents the values that make the destination so first-class."
The creative team, which among other things designed the brand design of Swiss International Air Lines, will also take over the editing and production of the print magazine. "With the new magazine, we present the extravagance of St. Moritz with refreshing articles and stylish images. Thanks to worldwide distribution, we are arousing the curiosity of even more potential guests for our urban lifestyle in the middle of the mountains," says Gerhard Walter, CEO of Engadin St. Moritz Tourism.
The main topics of the magazine include exclusive living, St. Moritz events, and the cultural and sports offerings of the Alpine town. The magazine is presented to its national and international readers with a design specially produced for the magazine. In the launch issue of St. Moritz In addition to the Snow Polo World Cup St. Moritz, a tour of the alpine residence of the artist Rolf Sachs, an interview with PR icon Karla Otto and fashion tips for the climate at 1856 meters above sea level will delight visitors.
The first edition was published in Zurich on May 8, 2019, and will also be sold internationally from May 17, 2019. The publication has a print run of 55,000 copies and is available at selected retailers in cities such as Zurich, Berlin, London, Milan, Toronto and Los Angeles. In addition, the title will be available through the global network of the Monocle-Magazine, the sister company of Winkreative.
