Twitter: Only 21 percent active users
Although the microblogging service Twitter is often grouped with rapidly growing social networks and mentioned in the same breath as Facebook or MySpace, security experts at Barracuda Networks say the platform is actually evolving into a global news feed.
Only 21% of users are "true Twitter users" and make regular use of their account. The vast majority, on the other hand, are only part of the platform to read other users' short messages instead of writing them themselves.
"Twitter is an accelerator of communication," says industry expert Klaus Eck, owner of Eck Kommunikation, in an interview with Pressetext. According to the expert, a social network requires users to be able to have longer dialogs, which works better on other networks such as Facebook or Google Buzz. Twitter is suitable as a means of transporting news. However, users would also have to be provided with links and directed to external sources. What's more, users could only follow snippets of the flood of news anyway.
Around 75 million user accounts are now registered on Twitter. However, the majority of their owners are barely engaged. According to Barracuda, 34 percent of users have never "tweeted" since they have had their account. The figure has fallen by three percent since mid-2009, which indicates a higher level of user activity. Nevertheless, the proportion of news consumers still clearly outweighs that of news producers. 61 percent of users have fewer than five followers. The threshold of ten followers also appears to be difficult to overcome. According to Barracuda, 74 percent of accounts are below this threshold.
> To the Twitter page of Werbewoche
"Twitter is an accelerator of communication," says industry expert Klaus Eck, owner of Eck Kommunikation, in an interview with Pressetext. According to the expert, a social network requires users to be able to have longer dialogs, which works better on other networks such as Facebook or Google Buzz. Twitter is suitable as a means of transporting news. However, users would also have to be provided with links and directed to external sources. What's more, users could only follow snippets of the flood of news anyway.
Around 75 million user accounts are now registered on Twitter. However, the majority of their owners are barely engaged. According to Barracuda, 34 percent of users have never "tweeted" since they have had their account. The figure has fallen by three percent since mid-2009, which indicates a higher level of user activity. Nevertheless, the proportion of news consumers still clearly outweighs that of news producers. 61 percent of users have fewer than five followers. The threshold of ten followers also appears to be difficult to overcome. According to Barracuda, 74 percent of accounts are below this threshold.
> To the Twitter page of Werbewoche
