Twitter launches political ads

Presidential candidates and political committees can book the full range of ad formats on Twitter, including Promoted Tweets, Promoted Accounts and Promoted Trends. A dedicated political sales team will take care of advising campaigners. A purple "Promoted" button indicates to users that the information is political advertising. The microblogging service has also acquired the web analytics start-up Julpan in order to better show companies what Twitter users recommend to each other.