TV advertising picks up slightly in April
According to the Goldbach Electronic Media Index (GEMI), advertising spending on electronic media remained flat compared to the previous month; only TV advertising increased by one index point.
According to the Goldbach Electronic Media Index (GEMI) for electronic media, spending on Internet advertising fell by one point to 181 points in April 2006. TV advertising returned to growth with an increase of one index point. The total for electronic media stagnated on the basis of the previous month at 316 points, while the total for all media investments for the month of April recorded a slight increase of one index point to 167 points.
The individual electronic media show the following picture: TV advertising rose by one index point to 323 points. The picture is quite different for radio advertising, which lost 4 index points and fell to 243 points. The Internet was unable to continue its growth and fell by one index point to 181 points. Teletext also lost one index point in April, closing at 151 points.
However, Bluewin's revenue reports have been missing from the online advertising figures since the beginning of this year. If these were integrated, Internet advertising would be significantly higher than in the previous year.
The individual electronic media show the following picture: TV advertising rose by one index point to 323 points. The picture is quite different for radio advertising, which lost 4 index points and fell to 243 points. The Internet was unable to continue its growth and fell by one index point to 181 points. Teletext also lost one index point in April, closing at 151 points.
However, Bluewin's revenue reports have been missing from the online advertising figures since the beginning of this year. If these were integrated, Internet advertising would be significantly higher than in the previous year.
