TV and radio gain advertising pressure
TV and radio up in July despite summer slump. Nevertheless, overall advertising pressure is declining. This is shown by the figures of the Goldbach Index (Gemi) on advertising print in July 2016
Advertising pressure in both TV and radio increased. TV gained 1 point and now stands at 701 points. The radio medium shone in July, gaining 3 points.
The Internet is feeling the summer slump and is now at 1079 points (-6). Although the electronic media gained (+1), the media as a whole lost 1 point and are now at 244 points.
