TV shapes growth

 
Gemi
According to the Goldbach Electronic Media Index (Gemi), the medium of television continued its growth streak with a further increase of 2 index points to 388 points. Electronic media as a whole remained at a high of 377 index points, while radio lost 4 index points and now stands at 257 points. Teletext also suffered the same drop of 4 points, reaching a low of 136 points in July. Unfortunately, the July figures for Internet are missing from two data providers. This explains a drop of 6 index points to a new level of 250 points. The overall market of all media covered by Media Focus remains at 188 index points. The Gemi provides information on the indexed development of electronic media compared to the overall market since the introduction of the first advertising window in 1993 (excluding Adscreen).