TV usage declines in Germany
The major German television stations are losing ground. Last year, all of the major TV stations recorded lower market shares than the previous year.
The major German television stations are losing ground. Last year, all major TV stations recorded lower market shares than in the previous year. For the first time in eight years, the average viewing time of Germans fell by four minutes to 208 minutes per day in 2007, as reported by New-Business.de. ARD lost 1.2 percent to 13.4 percent. ZDF's market share fell by 0.7 percent to 12.9 percent. Ranks three to five also suffered setbacks. RTL is now at 12.4 percent, Sat 1 at 9.6 percent and ProSieben, with a rather small drop of 0.1 percent, at 6.5 percent. Only the station Vox was able to significantly increase its share, improving its result by 0.9 percent to 5.7 percent. This was certainly due not least to young program highlights such as "Das perfekte Promidinner" and "Unter Volldampf".
