TV continues to soar according to GEMI

According to the Goldbach Electronic Media Index (GEMI), TV continued to soar in September and increased its advertising pressure by seven index points to 400. Radio was up by one index point to 258, and teletext also benefited in the autumn elections with growth of six index points to 138. After the figures from previous months could no longer be published by Media Focus due to a lack of data delivery from cooperation partners, the data has now been completely recaptured and released again. However, due to the negative trend from one index point to 252, Media Focus points out that the data deliveries for 2007, 2006 and 2005 must be subjected to a comprehensive review. This is because the negative Internet Index of the 2007 half-year results clearly contradicts the figures of the most important Internet marketer Goldbach Media.