TV also increased advertising pressure in November
According to the Goldbach Electronic Media Index (Gemi), advertising pressure in electronic media rose by 7 points to 401 index points last November, breaking the 400-point barrier for the first time. Once again, television proved to be the main driver of growth.
According to the Goldbach Electronic Media Index (Gemi), advertising pressure in the e-media rose by 7 to 401 index points last November, breaking the 400-point barrier for the first time. Television again proved to be the growth driver: It increased by 9 points to 420. Radio fell by 2 index points to 254, teletext fell by 7 index points to 133, while the Internet enjoyed an increase of 3 index points to 251. The review of data deliveries in the Internet media group has been definitively completed with the revision of 2005, as Goldbach Media announced. The total of all media covered by Media Focus grew by 1 index point to 195.
